Our initial consultation is a friendly, low-pressure meeting to discuss your property and what is most important to you during the sales process. We then craft a comparative market analysis (CMA) focusing on the highlights of your property and our recommendations on how to best position it in the current market from a pricing, timing, and marketing perspective.

Our firm’s motto in readying a property for market is “prepare, prepare, prepare, execute.” You only have one chance to make a great first impression. Our team of seasoned brokers and qualified vendors will coach you through exactly what is recommended to sell your home for optimal value in the shortest days on market. Sit back, relax, and let our team guide you.

We believe each property has a story to tell and it’s our job to tell it. No two properties are alike, therefore our marketing recommendations are individually crafted. Usual marketing tools include professional photography, videography, 3D virtual tours, signage, digital marketing, open houses, curated showings, and more.

With well over 150 years combined experience our team is uniquely qualified to negotiate the best price and terms for your home. Continually honing our craft by balancing both new and time-tested techniques, we often exceed expected market value through skillful negotiation while maintaining great relationships and a sparkling reputation within the Santa Cruz community.

Congratulations, you’ve accepted an offer! Good news: most of the heavy lifting is behind us thanks to our “prepare, prepare, prepare, execute” motto. We will provide a step-by-step outline of what to expect over the next several weeks, which includes guiding you through milestones such as earnest money deposit, inspections, appraisal (if applicable), and beyond.

Like all great relationships, our relationship with you is built on clear communication. Throughout the escrow process our team is available to you in whatever mode of communication you prefer. We commit to keeping you proactively informed every step of the way through close of escrow.

We do not consider ourselves a "transactional" brokerage. We built our business on longstanding relationships and our relationship with you is no different. From coordinating movers to vendor referrals, from sharing milestones to participating in community events, we welcome you as part of our family.